One thing my clients really value is my creativity. This comes across both in my ability to come up with catchy slogans and headings (I usually offer a few extra ones), but also my overall approach. I often find innovative ways to solve problems. Clients often say, “I never thought of it like that…”. When I’m faced with a blank piece of paper and know I have to generate some original ideas, I’m in my element. My mind’s constantly whirring with possibilities and I’m generous with my ideas.